1.  Firefox - Last year Mozilla was seeking to expand awareness of Firefox among a broader audience for Web browsers: mainstream consumers who may have little knowledge of the value proposition for Firefox. To help increase awareness of Firefox among this target audience, Mozilla wanted to produce a high-quality, innovative ad that introduced Firefox to mainstream Web users. In line with its history and orientation, Mozilla opened up the creation of its initial advertising creative to film/TV/advertising/multimedia professionals, students and aspiring pros as part of the Firefox Flicks Ad Contest. They were asked to create a 30-second ad, in any style (live action or animated,) that brings Firefox to life.

2.  Current TV - A new cable network where anyone who wants to contribute can upload a video. Then, everyone in the Current online community helps decide what should be on TV. Current relies on user-generated content for roughly one-third of its programming, from fashion features to foreign documentaries. The network operates under the theory that its programming will be more relevant if its audience, primarily 18 to 34 years old, has a voice in creating it. If people are interested, there is less of a risk that they will tune out in favor of other entertainment like the Internet and video games. And the ads that run on the network are consumer generated - consumers get $1000 if the ad runs on Current and up to $50K if the ad is selected by the brand to run beyond Current. So far, Current has attracted advertisers that reflect its youth-oriented audience, including Sony Electronics, T-Mobile, Mountain Dew and Toyota. Rather than purchase individual commercial time, the network requires most of its advertisers to sign one-year contracts, priced at more than $1 million.

3.  Converse - Solicited homemade videos that depicted people with its sneakers; the company turned the videos into ads that became a hit after it posted them on ConverseGallery.com.

4.  VH1 launched Acceptable.tv last week, devoted to the network's user generated comedy show made for both broadband and linear TV. Comic videos up now play with the perceived threat the broadband video craze poses to traditional TV. The site serves as a launch pad for filmmakers who want to submit videos for the show, including editing tools and funny tutorials starring producer Jack Black about how to structure clips so they will be "accepted" on the viral clip show.

5.  Metacafe', an online video startup, is launching a video confession channel, Cafe' Confidential, sponsored by American Apparel. Twenty-something no-actors are sharing highly personal "confessions". The videos are targeting 20-30 years olds. The 2-minute confessions are designed to encourage viewers to share their video confessions. Producers are paid $5 every 1,000 views of their video.

6.  YouTube is hosting its own user-generated awards show. Categories include most creative, most inspirational, best serial entertainment, best comedy and best commentary. Videos can be submitted at www.youtube.com/ytawards through March 23. Winners will be posted on March 26.

7.  Pringles - Pringles (those fake potato chips) are running a contest to get consumers to create a jingle for Pringles.  You must write the jingle, video yourself performing it, and upload it onto the Jingles for Pringles website.  Viewers will vote for their favorite, with the winner being flown to Hollywood for the American Idol final.  (I just can't wait to enter!...)

8.  Lulu - Lulu is a self publishing tool where you can upload your book for free and only pay for printing costs, with any quantity produced.  How can this be considered an emerging consumer marketing tool?  If individuals find it easier and easier to self publish, this type of site could affect the publishing industry, with thousands (if not more!) books put on the market every year.  Suddenly anyone can be a published writer.  And Lulu even has forums set up to give authors help on publishing as well as tips on marketing and getting books into stores.  Just think about the music industry and what happened there - could this possible affect the book industry?

9.  Terrific blog posting with lots of examples of consumer generated marketing as well as reasons for it  – and suggestions on how companies should work with, not against it.

10.  Take a look at Twitter - here's an article

Here is another article about Twitter

11. Diesel Wall 2007 - Diesel is purchasing monumental freestanding wall space in major cities (Toronto, Copenhagen, Beijing, Milan). The goal is to fuse the private space of galleries and the public space of cities. Participants can download the wall's technical specs from Diesel's website. They have an interesting Jury of Judges put together, one of which is Hung Huang, one of the most influential bloggers in China (also dubbed the 'Oprah' of China).

12: Jones Soda's Photo of the Year contest (2006) - They take a personal approach to their packaging by encouraging buyers of Jones Soda to submit photos that might be used as labels of the soda.